A Memphis bridal shop has come up with a clever way to help brides pick out their wedding gowns during the global pandemic.
“We had to do something to incorporate this virtual reality of not being able to be there when your loved one wanted to buy a wedding dress,” said Joelle Scholl during an interview on “Wake Up Memphis With Robyn Walensky.”Scholl, the owner of The Barefoot Bride, installed 50-inch television screens and webcams in their bridal suites – a clever way to skirt around social distancing rules.
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“A lot of our brides are really excited,” she told Robyn. “They have elderly grandmothers who can’t get out and the technology is allowing them to be there and experience everything that’s going on without physically putting themselves at risk.”
The high-tech solution by The Barefoot Bride illustrates how many small business across the Mid-South are learning to improvise in the “new normal.”The bridal shop has been closed for about eight weeks and only recently reopened under strict safety guidelines.
“Being closed for eight weeks as a small business is a huge deal. But we wanted to do the right thing,” Scholl said.
Click here for more information about The Barefoot Bride.